The Central Department of Digital Community Development at the Ministry of Communications and Information Technology is organizing a new free training course on “news11 digital marketing skills using social networks” online for female entrepreneurs or craftswomen from May 21 to June 2, as part of completing the activities of the training groups for the “Qudwa- Tech" to empower women.

The duration of training in the program is 36 hours, an average of three hours per day. The training includes identifying the basic concepts of marketing science, how to prepare and develop the competitive advantage for women entrepreneurs, preparing an efficient and effective digital marketing plan, and choosing the target audience for advertising and marketing campaigns.

And digital marketing skills using social networking sites, and providing support and advice for the marketing plans of craftswomen.

The applicant must be of Egyptian nationality, have a handcrafted product, have social media accounts, hold a high or above-average qualification, and be between 18 to 50 years old. She should also be proficient in the use of computer and Internet principles, have a computer, and have the time and motivation to participate and obtain all the privileges.

To join the training, the applicant must have a high-speed internet during the training,

Commitment to the training date, and the prescribed percentage of absence, which does not exceed 25% of the total training units specified for training, practical application and delivery of the required tasks on time, and passing exams and evaluations with a percentage of not less than 70% to obtain a certificate of passing the training program. It can withdraw or apologize for the training before the start of the training period.

The objectives of the initiative are to reach female entrepreneurs in all governorates of Egypt, and to help revive the craft heritage.

And meeting the needs of craftswomen in different governorates in terms of completing the value chain provided to them through various training programs, all of which contribute to spreading awareness of the use of information technology tools and applications, and making the most of those applications in marketing handicraft products, leading to economic and social empowerment.

To register and participate in the training, please click here.